April 05 2023
MW147 | Excellently Executing Your Tik Tok Content
With the meteoric growth of short-form video, brands are challenged to prioritise creativity more than ever to capture an audience’s attention. High-quality brand campaigns are critical, but emphasis is shifting towards the delivery of authentic and Lo-Fi relatable content.
For marketers a shift from polished branded content to TikTok videos created for trending sounds, TikTok Communalities and viral humour can be uncomfortable.
In this masterclass, join our panellists as they discuss how to produce the most effective and memorable content to gain valuable airtime on the platform. They explore the best tips and tricks to boost engagement with your brand and engage your target audience.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.