April 05 2023

MW147 | Excellently Executing Your Tik Tok Content

With the meteoric growth of short-form video, brands are challenged to prioritise creativity more than ever to capture an audience’s attention. High-quality brand campaigns are critical, but emphasis is shifting towards the delivery of authentic and Lo-Fi relatable content. For marketers a shift from polished branded content to TikTok videos created for trending sounds, TikTok Communalities and viral humour can be uncomfortable. In this masterclass, join our panellists as they discuss how to produce the most effective and memorable content to gain valuable airtime on the platform. They explore the best tips and tricks to boost engagement with your brand and engage your target audience. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.