MW153 | Mastering the Art of Cultural Moments: How to Make Your Communications Cut Through

We find ourselves amidst a summer filled with unforgettable sporting events - the British Grand Prix, The Ashes and Wimbledon have us captivated, and we still have the Women's World Cup and Rugby World Cup on the horizon. As the media fixates on these and other cultural phenomena, including those that aren't sports related, how do we as marketers take advantage? Join us in this exclusive Mediaworks Masterclass, where we were joined by Charlie Brooks, formerly Comms Director at Nike and then Manchester United, and now at the world’s leading sport and entertainment venue designers, Populous. With over two decades of experience as part of remarkable campaigns and sporting moments that drove peak media attention, Charlie discusses strategies that empower brands - and you on their behalf - to dominate conversations through smart, ingenious, and audacious communications.