MW156 | Decoding Black Friday Success

Black Friday weekend is still the busiest e-commerce period of the year. Last year, Black Friday deals eclipsed Cyber Monday by over 50%, breaking £9 billion in sales. The outlook for e-tailers is mixed, with research showing that 77% of UK shoppers surveyed stated they would do the majority of their festive shopping online. Economic pressures are likely to increase competition, with 80% of online shoppers expected to pay more attention to prices than previous years and 50% likely to reduce spend on prior years due to current economic uncertainty. Join our Mediaworks panel, as they discuss their predictions and planning tips for Black Friday 2023. They share their analysis and insights of last year’s data from partners including Google, Microsoft and the IMRG. Identify growing trends, key tactics and actionable tips to help you maximise this critical shopping event. Podcast above not working? Click to listen on Apple Podcasts and Spotify