MW184 | Paid Media: Creative Excellence

Paid Media Masterclass Series: Creative Excellence

In a world of endless scroll and shrinking attention spans, it’s never been harder, or more important, to stand out.

In this episode of our Paid Media Masterclass series, we unpack the real impact of creative on performance. From thumb-stopping visuals to story-led video and AI-powered design, our expert panel explores what makes paid media creative actually work in 2025.

Whether you're a performance marketer, brand strategist or creative lead, this session is packed with practical ideas for turning creative from a cost into a conversion driver.

What You’ll Learn:

• Why creative is the biggest driver of paid media performance

• How to capture attention in under 3 seconds

• The role of brand vs. performance, and why you need both

• How to structure messaging across the full funnel

• Best practices for short-form video that actually converts

• How creators and influencers are reshaping paid ads

• The impact of AI on creative production and optimisation

• How to test, iterate and avoid creative fatigue

Hit play below to watch the full session on-demand.

For more info on Creative Excellence, or if you’d like a chat about how we can help you with your approach, just email mark.robinson@mediaworks.co.uk and we’ll get the ball rolling.