December 05 2025
MW196 | The Future of Paid Social
Max Milburn, James Johnstone and David Norris presented our latest masterclass on paid social.
Watch our 30-minute masterclass exploring how paid social is evolving in 2026 as social search, AI-powered automation, and authentic creator content reshape how brands reach and convert customers. Get clear, practical insight into what these shifts mean for your campaigns, how consumer trust is changing, and the strategies you need to stay competitive.
What you will learn
In this on-demand session, you’ll discover how to:
Adapt to the rise of social search and understand its impact on product discovery and keyword strategies as platforms become search engines.
Use UGC and EGC to build trust and authenticity, and see why brands are moving toward employee-generated content.
Harness AI automation and creative tools for smarter optimisation, scalable content production, and stronger campaign efficiency.
Navigate consumer perception of AI content and understand where authenticity still wins.
Develop future-proof paid social strategies that blend AI innovation with human creativity so your brand can lead the next wave of growth.
You can also request a free paid social consultation to uncover growth opportunities for 2026.
