News, Insights & Events

SEO isn’t a single destination – it’s an ongoing journey through constantly changing conditions and competitive threats. Achieving positions on page one for your key categories is just the start of your journey; establishing long-term primary positions is key for future growth.

At the start of 2021, Google announced that it was rolling out Performance Max (PMax) campaigns to all advertisers. The new goal-based campaign type allows advertisers to advertise over the whole of the Google Ads inventory such as YouTube, Display, Search, Discover, Gmail, and Maps, from only one single campaign. By the end of 2022, Smart Shopping and Local campaigns will automatically be upgraded to Performance Max campaigns.

Google's Performance Max campaigns allow you to promote your business across all Google Ads inventory. According to Google, you can therefore show up for more customers and drive more conversions based on your goals.

Many organisations rightfully give serious consideration to their place in their communities beyond delivering bottom-line commercial benefits.

The power of affiliate marketing continues to grow with spend contributing toward 16% of all online orders. The United States, Japan and Germany are leading the way with 81% of marketers leveraging the power of commission-based affiliate marketing.  In the UK however, many marketers have not fully capitalised on the power of this low risk but highly lucrative channel.

One of the world’s leading brands in the motor industry, Continental Tyres, has selected marketing specialists Mediaworks to transform its digital footprint.