News, Insights & Events

Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet.

The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create.

Mediaworks, one of the UK and Ireland’s largest independent digital marketing agencies, has bolstered its senior team with the appointment of a new group people director.

This year, marketers will face an increasingly competitive digital landscape as they juggle the need to adopt emergent technologies with the shifting behaviours of their pandemic-impacted audiences.

What does the marketing crystal ball say for 2022? The digital landscape continues to change rapidly, and history shows that businesses that anticipate and adapt to fluctuating trends generally outperform their competition. Those that fail to accommodate the latest digital developments inevitably fade into the background.

One of the North East’s largest and most successful housing providers, Bernicia Group, has appointed future-facing marketing specialists Mediaworks to transform its digital footprint.