News, Insights & Events

Adopting digital practices is a priority for marketing and sales teams in today’s B2B industries. An increase in digital platforms, dedicated targeting capabilities and adoption of new technologies over traditional marketing has created a new battlefield for B2B sales and marketing teams.

With many marketers not fully capitalising on the power of affiliate marketing, there is still significant opportunity to invest in the ultimate low risk, highly lucrative channel to increase market share.

SEO isn’t a single destination – it’s an ongoing journey through constantly changing conditions and competitive threats. Achieving positions on page one for your key categories is just the start of your journey; establishing long-term primary positions is key for future growth.

At the start of 2021, Google announced that it was rolling out Performance Max (PMax) campaigns to all advertisers. The new goal-based campaign type allows advertisers to advertise over the whole of the Google Ads inventory such as YouTube, Display, Search, Discover, Gmail, and Maps, from only one single campaign. By the end of 2022, Smart Shopping and Local campaigns will automatically be upgraded to Performance Max campaigns.

Google's Performance Max campaigns allow you to promote your business across all Google Ads inventory. According to Google, you can therefore show up for more customers and drive more conversions based on your goals.

Many organisations rightfully give serious consideration to their place in their communities beyond delivering bottom-line commercial benefits.