News, Insights & Events

We all know video is a phenomenal marketing tool. Video dramatically increases engagement, increased web conversions, and can help train, inform, and retain your customers – increasing retention and loyalty. People are watching more video online than ever before – in fact, over 80% of all global Internet traffic now comes from video content.

The festive period is a crucial time to make your presence felt on retail shelves. Even now, during Summer, the media are looking for product launches, special offers and expert opinions ahead of Christmas.

The power and importance of creative within Google Ads is only set to increase, alongside the use of smart automation that is now at the heart of all thing's performance marketing.

YouTube is the world's second biggest search engine tool, if you’re not utilising your brand’s channel to rank in search results then you’re missing out.

We all have different needs unique to each of us - some are auditory, cognitive, psychological, medical, or a mix of them. But we’re all equal in our right to use and understand products online.

Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales.