News, Insights & Events

The UK government has announced a digital services tax which will be imposed on digital platform providers including Google, Microsoft, Amazon and Facebook. These organisations will pay an additional 2% tax on their online revenue generated in the United Kingdom that comes into force on 1st November 2020. Businesses who use these advertising services may see prices rise by 2% in line with the tax.

Many B2C and ecommerce businesses prioritise bottom of the funnel tactics…you would be crazy not to if it works.

As the season of tradeshows and live events approaches, the opportunity to showcase your products and services to key decision makers is no longer a possibility with today’s social distancing measures.

Mediaworks panellists share their top hacks to delivering an accelerated digital experience and increase your conversions from web visits to loyal paying customers. They will break down the key stages of a customers’ digital journey, outlining the key measures and metrics to monitor and improve your onsite performance.

In the world of digital marketing, strong brand awareness can lead to improved performance in paid advertising, search engine optimisation, and web conversion leading to increased revenue and growth. In this session, our brand experts give practical guidance and tips on the 5 areas that you should invest in now to build your brand online and the impact you will see by taking these steps.

As we countdown to the largest e-commerce Christmas sales period in history, our experts offer their top tips on how to thrive in what is expected to be an extremely competitive digital marketplace.