June 19, 2018
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In 2017, the UK’s homewares market reached an estimated £12.4 billion, with predictions expecting further growth to £12.9 billion by 2020. While market growth may be slowing, there’s still a lucrative market available to furniture, homeware and DIY retailers.
Recognising the scale of the available spend, many retailers are expanding their homeware offering to claim their share of the market. Supermarkets, online retailers (such as Amazon), department stores and electrical/home retailers are all vying for consumer attention.
As competition increases, it’s more important than ever before for homeware retailers to have a strong digital strategy in place, allowing them to target consumers at each stage of the purchasing funnel across all channels. To help, Mediaworks has created Homeware: The Digital Forecast 2018 white paper. This white paper outlines the six steps to digital success that will shape the homewares market over the coming months — how prepared is your brand?
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.
Interested in finding out more about how we deliver outstanding results? Speak to our experts today.