February 06, 2018
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With an estimated global worth of £2.24 trillion, the fashion industry’s success is arguably fuelled by digital. Moving on from the days when digital was viewed as detrimental to brand’s exclusivity, both luxury brands and high street retailers are turning to the online sphere to strengthen their brand.
In 2017, the UK’s online fashion spend jumped to a huge £16.2 billion, with experts predicting it will increase by a further 79% by 2022. Coupled with the 50% drop in high street store sales in October 2017, it’s clear why achieving digital success should be a priority for clothing, footwear and accessories brands.
As competition increases, it can be difficult to know how to invest your digital marketing budget to reap the greatest benefits. To help, Mediaworks has created the Fast-paced Fashion: The Digital Forecast 2018 white paper. By examining the six key trends expected to impact the industry in 2018 and providing actionable insights, you can better understand where to focus your efforts this year.
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.
Interested in finding out more about how we deliver outstanding results? Speak to our experts today.