Global manufacturing specialist in air filtration, AAF International partnered with Mediaworks to drive awareness and conversions of its new and highly specialised product technology. Through a micro-targeted paid strategy, we created relevant content that resonated with AAF’s highly specific demographic and maximised targeted impressions to drive qualified conversions across multiple platforms.
Clicks to targeted landing page
High value distribution opportunities
As one of the world’s largest manufacturer of air filtration solutions, AAF International is always riding the wave of innovative product and technology launches, offering revolutionary benefits across multiple industries and processes. With a new and specialised product offering, Mediaworks was enlisted to execute micro-targeted campaigns to deliver unique and highly relevant ads that influence all touchpoints in the user journey.
Combining in-depth product research with audience segmentation, we were able to quickly establish the best routes to capture the target audience for AAF International. We adopted a multi-product approach across LinkedIn to ensure AAF International’s campaigns delivered multiple objectives, including brand awareness, increased engagement, and targeted landing page conversions.
By creating personas and identifying the target audiences search intentions, we were also able to utilise paid search to select relevant search phrases to compete for around the campaign aiming to direct users to the dedicated landing page.
The targeted, content-friendly approach appealed to AAF International’s audience. Through supercharged ads across relevant paid platforms, we managed to achieve all objectives within the multi-channel campaign.
We delivered impressions ninefold of the target audience, as well as driving over 2,000 clicks of the promoted content to the landing page within a two-month period. AAF International also saw 52 conversions within this time, with 30 converting into qualified leads.
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