Cairn Hotel Group: 186% increase in bookings

Cairn Hotel Group has partnered with Mediaworks to transform their website and enhance their digital presence, incorporating the entire company’s portfolio of venues. The North-East’s leading lifestyle and hospitality provider needed to increase visibility across its extensive venues of 8 hotels and 28 bars and restaurants, promoting their exceptional services and increasing venue bookings.

Visibility

355%

Increase in online visibility

Engagement

294%

Increase in traffic

Acquisition

186%

Increase in bookings and enquiries

Visibility

355%

Increase in online visibility

As a family-run hotel group with over 50 years of experience, Cairn Hotel Group has an established reputation amongst its patrons for going above and beyond in their service. Cairn Hotel Group partnered with Mediaworks to ensure its focus on first-class quality service that is ingrained in their diverse range of hotels, bars, restaurants, and spas was reflected in the Cairn Hotel Group’s digital presence and performance.

Mediaworks created and built a new website to maximise customer-centricity, enhancing Cairn Hotel Group’s existing brand to provide an effective, digital platform designed to accelerate the user journey through information finding to venue booking and enquiries. Ensuring any online experience, from booking an overnight stay to planning a wedding, was delivered with an exceptional user experience that matched or exceeded their face-to-face customer standards.

By optimising on-site copy around high-volume search phrases, we ensured the site had solid technical foundations from which SEO and search visibility could be built upon and improved. This strategy provides higher rankings for targeted keywords that matched their target customer’s search habits and increased their search visibility above and beyond their competition.

Mediaworks set out a plan to create high quality content based on Cairn Hotel Group’s popular services of weddings, events, and accommodation for meetings to enhance brand awareness, drive inbound links and promote key URLs. We engaged with key digital influencers to boost the brand’s overall awareness and the newly launched websites domain authority, enabling Cairn Hotel Group to become outstanding amongst competitors.

Through Mediaworks’ implementation of an engaging and intuitive web experience, with target-specific content, Cairn Hotel Group received a significant rise in organic traffic to its site. Making digital goals a reality for the brand, Mediaworks increased site visibility through SEO by 355%. This strategy drove traffic to the new site by 294% and increased online bookings by 186%.

Previous mission

DOWSING AND REYNOLDS: 100% increase in annual revenue

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