NEWCASTLE UNIVERSITY: 413% INCREASE IN TARGETED CONVERSIONS

Through a combination of ad restructuring and real-time reporting, Mediaworks optimised Newcastle University’s existing paid campaigns. We reduced cost per acquisition while increasing traffic and target conversions from the same budget, providing the Russell Group university with an efficient and effective paid campaign that delivered high quality and highly relevant conversions for its undergraduate campaign.

Conversions

413%

Increase in target conversions

Engagement

130%

Increase in paid traffic

Efficiency

80%

Reduction in targeted cost per acquisition

Conversions

413%

Increase in target conversions

It is vital for universities to deliver effective and hyper-targeted marketing campaigns in order to secure undergraduate recruitment numbers. Unlike many other industries, the education sector has limited windows of opportunity to do this. Plus, universities in the UK have the unique competitive element of being home to some of the most prestigious institutes in the world – in order to secure performance beyond today, universities need to be heard within an increasingly loud and gilded crowd.

Mediaworks’ strategy focused on improving processes, analysing existing campaigns, and adjusting campaigns to deliver optimised performance short-term so that Newcastle University could deliver highly relevant conversions within the same budget.

We restructured the paid campaign to direct users to specific landing pages, as well as increasing quality scores and relevancy of the ads. We also created customised content based on subject and location to drive increased click-through rates and, ultimately, conversions.

Mediaworks completed a comprehensive analytical review, addressing all tracking issues to ensure data was accurate moving forwards and that we were optimising towards the right goals. We also built out a bespoke reporting dashboard, which included automated reporting at course level.

By restructuring and refining Newcastle University’s paid campaign alongside upskilling in-house marketing teams, Mediaworks delivered a swift reduction in cost per acquisition, running a more cost-effective campaign that increased paid traffic by 130% and targeted conversions by 413%.

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DUNE LONDON: 98% INCREASE IN ONLINE REVENUE THROUGH PAID SEARCH

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