ST. MODWEN HOMES: 238% INCREASE IN NEW BUILD HOME ONLINE ENQUIRIES

St. Modwen Homes partnered with Mediaworks to grow its online enquiries in an increasingly competitive new build housing market. Mediaworks undertook data modelling to define segments and personas to better understand the client’s target audiences and their search journeys. By targeting segments and personas by intent, we were able to execute a multi-channel strategy across both organic search and paid search advertising to fuel new build enquiries nationally.

Acquisition

238%

Increase in paid conversions

Growth

96%

Increase in organic conversions

Efficiency

37%

Reduction in cost per lead enquiries

Acquisition

238%

Increase in paid conversions

St. Modwen Homes builds high-quality new homes across the UK. Thoughtful design, customer care, commitment to first-time buyers, and the highest levels of health and safety continue to underpin their successful and responsible approach. With ambitious growth plans in place, the company looked to a digital partner to support it in increasing new build enquiries and accelerate its commercial growth.

St. Modwen Homes partnered with Mediaworks as its digital partner to help maximise its investment in customer acquisition for new build properties and outperform its competition.

Mediaworks delivered a multi-channel search strategy that increased relevant organic search visibility and delivered highly relevant and sequential ads through a variety of advertising platforms. This included search, display, and social channels to target the most profitable prospects at each stage of their purchase journey.

Executing a data-led, multi-channel approach, Mediaworks increased conversions organically by 96% and through paid advertising by 238%. Mediaworks has been able to reduce new build enquiries costs by 37%, deliver record new build sales for St. Modwen Homes, and pave the way for the housebuilder to achieve its ambitious growth targets.

Leveraging an outsourced digital partnership in Mediaworks has enabled us to lower our average cost per lead enquiry and subsequently deliver record business growth. Their unrivalled approach to data allowed them to identify and optimise spend to accelerate new customer acquisition, helping us achieve ambitious commercial objectives.

Harriet SadlerMarketing Digital Manager

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