Paid Search

Paid search allows your business to place adverts within search engine results pages. But you can’t simply pay your way past your competitors – you need to create adverts that will stand out and beckon that all-important click.

79%

of marketers say paid search is vital for the success of their business

49%

of all ads clicked on the Google Search results come from text ads

77%

of marketers will increase their spending on Google Ads over the next 12 months

3.5bn

searches are processed each day on Google

79%

of marketers say paid search is vital for the success of their business

THE MISSION

Use highly specific targeting to reach people that are actively searching for the product and services you offer through displaying highly relevant text ads on the search results page to drive sales, leads, or traffic to your website.

Data

In the moments that matter

Using data enables us to effectively measure performance, set objectives aligned with your business, and drive the decision-making for our paid search campaigns.

Developing detailed forecast and scenario projections, modelling customer lifetime value, detailed keyword research capabilities, attribution modelling, and being able to effectively target the most valuable customers to your business at the right time are just some of the ways that we use data to ensure that our paid search campaigns can produce exceptional results for your business.

With any Mediaworks campaign, we are constantly monitoring, testing, analysing, and adjusting your campaigns to implement any refinements and roll out optimisation opportunities that ensure your business objectives are reached.

Technology

Embrace technology

The power of machine learning has a big part to play in the future of paid search. The most valuable use of machine learning within paid search is undoubtedly the automated bid strategies, which we can use to optimise campaigns for conversions or conversion value in each auction – this is known as “auction-time bidding”.

With more advanced technology at our fingertips, it has reinvented how we can approach paid search advertising. With this technology, we can improve efficiency through A/B testing ad copy, generate more accurate data-driven keyword research for our campaigns, and focus more time on new growth and optimisation opportunities.

With the power of machine learning, we are also able to help reduce wasted spending through more efficient bidding on the searches that matter. This ensures that your advertising spend is working as effectively and efficiently as possible when bidding on keywords that are aimed at achieving your business objectives.

Creativity

Grab the attention

The search engine results page is a highly competitive space. You are going to be competing with your closest competitors to occupy the top positions on the search result and reach people actively searching for what you offer. This means that you need to make sure you are standing out from the crowd to get noticed.

At Mediaworks, we always ensure that we are producing and optimising ad copy that delivers the most relevant and creative message to your target audience when they are searching. We use a range of ad types and ad extensions, which allows us to give people more reasons to choose your business. We ensure that we are effectively highlighting the features of your service offering, the benefits, and the call for action that we want potential customers to take.

Strategy

Deliver objectives

We drive performance results that meet your business objectives using data-driven methodologies that are used in combination with advanced machine learning technology. This ensures that we can effectively deliver the performance results that mean the most to your business.

A constant focus on technology innovation, A/B testing ad copy, keyword research, campaign optimisations led by data, and being able to effectively measure performance through the correct attribution modelling are key ways that we can deliver award-winning results.

MISSIONS ACCOMPLISHED

Over the past 15 years, Mediaworks has successfully navigated missions for over 500 businesses in B2B and B2C markets across 100+ sectors, 30 countries, 5 continents, and 1 galaxy.

GET IN TOUCH

GET IN TOUCH

Interested in finding out more about how we deliver outstanding results? Speak to our experts today.