
Driving Transformation in Water
Water companies face challenges in balancing sustainability and engagement. We create digital strategies that improve customer experiences, communicate ESG commitments, and drive lasting impact for your business and communities.










Stay ahead in the rapidly evolving water sector with the latest insights from the Mediaworks Water Pulse Report. Uncover shifting customer priorities, market trends and new digital opportunities that are reshaping the industry. This paper is an essential read for water sector leaders who need to drive customer behaviour change and digital transformation.

Stay ahead in the rapidly evolving water sector with the latest insights from the Mediaworks Water Pulse Report. Uncover shifting customer priorities, market trends and new digital opportunities that are reshaping the industry. This paper is an essential read for water sector leaders who need to drive customer behaviour change and digital transformation.

Mediaworks Digital Round Table
We are excited to invite you to the Mediaworks Water Webinar, where we will provide further insights into the key findings from our latest white paper, Making Waves in Customer Satisfaction. This event will offer an in-depth discussion on the latest sector trends, as well as a detailed explanation of how water companies can leverage digital transformation to enhance their performance.
Don’t miss the opportunity to gain a deeper understanding of how the water sector is evolving and how your organisation can benefit from these insights and digital transformation. To find out more and register, click the link below.

Mediaworks Digital Round Table
We are excited to invite you to the Mediaworks Water Webinar, where we will provide further insights into the key findings from our latest white paper, Making Waves in Customer Satisfaction. This event will offer an in-depth discussion on the latest sector trends, as well as a detailed explanation of how water companies can leverage digital transformation to enhance their performance.
Don’t miss the opportunity to gain a deeper understanding of how the water sector is evolving and how your organisation can benefit from these insights and digital transformation. To find out more and register, click the link below.
How UK Water Companies Measure Up: A Dual Lens on Experience
This report breaks down how each of the 17 UK water companies perform across digital channels. The Mediaworks Measure of Experience (MMeX). You can find out more about MMeX here.
We evaluated digital maturity in 17 UK water companies across data integration, asset management, customer engagement and strategic planning, using metrics from Ofwat’s Water Company Performance Report and industry benchmarks (C-MeX). Several Water companies are demonstrating advanced digital capability with integrated platforms and real‑time analytics, while many have built solid foundations and now face a prime opportunity to scale their digital strategies.
Check out a summary of digital performance from 17 water companies. The Mediaworks Water Pulse-Report is a must‑read for industry professionals. It delivers practical insights and clear recommendations such as unified data governance, strategic roadmaps and asset‑management excellence to support accelerated transformation.
The Mediaworks Measure of Experience (MMeX), (Pink) allows us to compare the company performance against the other 16 water companies'. Being on the outside of the graph for MMeX indicates that performance is better.
The blue hexagon indicates the C-MeX from the last published results.
Download the full report to explore the digital performance of each water company in the UK.
Affinity Water

Affinity Water
Affinity Water shows strong customer experience, as reflected by its relatively high C-MeX rank. However, its digital performance needs significant improvements, particularly in areas such as negative sentiment, keyword coverage, and social media engagement. Focusing on enhancing these aspects will help align its digital presence with its positive customer experience.
Anglian Water

Anglian Water
Anglian Water shows a good balance of customer satisfaction and digital performance. However, the company could improve its keyword coverage, accessibility, and social media engagement. Increasing these areas could further align its digital presence with customer satisfaction and help close the gap between C-MeX and digital rankings.
Bristol Water

Bristol Water
Bristol Water excels in customer experience, as evidenced by its high C-MeX ranking. However, its digital performance lags, with low SEO visibility, negative online sentiment, and limited social media engagement. Addressing these digital shortcomings could help align its strong customer satisfaction with improved online performance.
Hafren Dyfrdwy

Hafren Dyfrdwy
Hafren Dyfrdwy has positive sentiment and excellent water conservation efforts but faces challenges in digital visibility, accessibility, and social media engagement. The company should focus on enhancing its online visibility and social media interaction to better align its digital performance with customer satisfaction, and work on improving web accessibility to further improve user experience.
Northumbrian Water
Northumbrian Water
Northumbrian Water demonstrates strong customer satisfaction, reflected by its high C-MeX rank. However, its digital performance could be improved, particularly in areas such as SEO visibility, keyword coverage, and water conservation influence. Enhancing digital presence and expanding keyword reach could better align the company’s digital performance with its excellent customer experience.
Portsmouth Water

Portsmouth Water
Portsmouth Water excels in customer experience, as evidenced by its top C-MeX ranking. However, its digital performance lags, particularly in areas such as SEO visibility, keyword coverage, and social media engagement. Enhancing these digital aspects could help align its strong customer satisfaction with improved online performance.
SES Water

SES Water
SES Water maintains a strong customer experience, as reflected by its C-MeX rank, which aligns with its Mediaworks Measure of Digital Customer Experience (MMeX)ing. However, digital performance needs improvement, particularly in areas such as SEO visibility, keyword coverage, and social media engagement. Focusing on increasing visibility and engagement could help improve digital performance, bringing it in line with the company’s customer satisfaction levels.
Severn Trent Water

Severn Trent Water
Severn Trent Water has a strong digital presence, with excellent visibility and keyword coverage. However, negative sentiment and moderate engagement on social media are key challenges. Addressing sentiment issues and improving social media interaction could help better align customer satisfaction with its digital performance. Enhancing water conservation efforts could also contribute to boosting the overall ranking.
South East Water

South East Water
South East Water’s C-MeX and Mediaworks Measure of Digital Customer Experience (MMeX)s are aligned, indicating that customer experience and digital performance are in similar positions. However, the company’s digital performance could be strengthened, particularly in areas such as SEO visibility, accessibility, and social media engagement. Improving in these areas could help align its digital presence with customer satisfaction levels.
South Staffs Water

South Staffs Water
South Staffs Water demonstrates a strong customer experience, reflected in its high C-MeX rank. However, its digital performance could be improved, particularly in areas such as SEO visibility and keyword coverage. Enhancing the digital presence and expanding its keyword reach would help to align the company’s excellent customer satisfaction with stronger digital performance.
South West Water

South West Water
South West Water has a strong customer experience, as indicated by its high C-MeX rank. However, digital performance is lacking, particularly in areas such as SEO visibility, keyword coverage, and water conservation efforts. Increasing visibility, addressing the keyword gap, and improving social media engagement could help align its digital presence with its positive customer experience.
Southern Water

Southern Water
Southern Water’s Mediaworks Measure of Digital Customer Experience (MMeX) is significantly higher than its C-MeX rank, highlighting a strong online presence but low customer satisfaction. The negative sentiment and moderate social media engagement suggest that improving customer interactions and perceptions online could enhance overall satisfaction. Additionally, closing the keyword gap and improving accessibility would further align the digital performance with customer experience.
Thames Water

Thames Water
Thames Water ranks well in digital visibility but struggles with negative sentiment and weak social media engagement. While its digital performance is strong, the significant gap in customer satisfaction suggests that improving customer relations, addressing sentiment issues, and enhancing engagement could help bridge the disparity between C-MeX and Mediaworks Measure of Digital Customer Experience (MMeX)s.
United Utilities

United Utilities
United Utilities demonstrates strong digital visibility and solid water conservation efforts, helping it secure a high rank in the digital estate. However, the lower C-MeX rank reflects challenges in customer engagement and keyword coverage, highlighting room for improvement in content strategy and customer experience. Addressing these areas could help align customer satisfaction with its strong digital performance.
Welsh Water

Welsh Water
Welsh Water excels in digital visibility and water conservation but has significant room for improvement in terms of content coverage and social media engagement. Despite a strong online presence, customer satisfaction scores are not fully aligned with these strengths, particularly due to weak social media interaction and negative sentiment. Enhancing these aspects could improve customer experience and bring satisfaction in line with the Mediaworks Measure of Digital Customer Experience (MMeX).
Wessex Water

Wessex Water
Wessex Water is performing well in terms of customer satisfaction, but its Mediaworks Measure of Digital Customer Experience (MMeX) is not as strong. The company could improve its social media engagement, address the negative sentiment, and close the keyword gap to enhance its digital presence and align with its strong customer experience ranking.
Yorkshire Water

Yorkshire Water
Yorkshire Water performs well in SEO visibility and water conservation influence but suffers from a large keyword gap and weak social media engagement. These areas could be improved to align their digital performance with their customer satisfaction scores. The company should focus on closing content gaps and increasing social media interaction to improve overall customer experience.
Key Strategies for Elevating Digital Experiences in the Water Sector
Meeting Rising Customer Expectations:
Today’s customers compare their water providers to the seamless digital experiences offered by industries like banking and retail. We design intuitive platforms that prioritise customer-centricity, making it easy for users to manage accounts, access information, and self-serve, driving satisfaction and trust.
Streamlining Legacy Processes for Modern Efficiency:
Legacy platforms often hinder operational efficiency and customer experience. We help water companies streamline outdated processes with digital transformation strategies, enabling smoother workflows, reducing inefficiencies, and improving service delivery for both customers and internal teams.
Encouraging Behavioural Change for Water Conservation:
With climate change intensifying pressure on water resources, promoting water-saving behaviours is crucial. We craft engaging campaigns and tools that educate users, encourage sustainable practices, and nudge customers to play an active role in reducing water usage.
Adapting to Climate Demands and Infrastructure Challenges:
Adapting infrastructure to meet the demands of a changing climate requires forward-thinking strategies. We support you in leveraging digital tools to communicate plans, engage stakeholders, and build transparency around investment in infrastructure and sustainability initiatives.
Unlocking the Potential of Smart Meter Data:
The continued rollout of smart meters provides valuable insights, but fully harnessing this data is key. We help you turn data into actionable insights, be that the enablement of personalised customer experiences or regulatory compliance.
Delivering on ESG and Regulatory Commitments:
Environmental and social governance is at the forefront of customer and regulatory expectations during AMP8. We can support with the integration of ESG messaging into your digital presence, ensuring you communicate your commitments effectively while aligning your strategies to meet regulatory requirements and build public confidence.
Scottish Water
Southern Water
Yorkshire Water
Latest Insights

Responding to Regulatory Pressure in AMP8: Innovation, Transparency, and Trust
Climate Resilience driven by Customer Engagement
Climate Resilience driven by Customer Engagement
Meeting Digital Expectations: Reframing smart technology around our customers
Meeting Digital Expectations: Reframing smart technology around our customers
Latest Insights

Walking for Water challenge, sponsored by Mediaworks.
The team trekked the iconic Roman wall over three demanding days starting on Friday, May 17th, experiencing breathtaking landscapes, historic landmarks, and diverse wildlife.

Walking for Water challenge, sponsored by Mediaworks.
The team trekked the iconic Roman wall over three demanding days starting on Friday, May 17th, experiencing breathtaking landscapes, historic landmarks, and diverse wildlife.
Jennie Collingwood - Head of Marketing and External Communications, Northumbrian Water Group
How can Mediaworks help me navigate a lack of customer trust?
It’s important that you use your digital experience to communicate with honesty and transparency. Using blogs, videos and your social media channels, for example, can provide informative content that helps to educate customers and keep them in the loop of what your company is doing.
Why is it important to streamline digital experiences?
Streamlining your digital experiences makes it much easier for customers to manage their accounts, give feedback, find help and advice and get in touch in a single place, improving their overall experience and helping you to be more efficient.
When working with us, we’ll optimise all channels – online, on mobile so that your customers can have a simplified, exceptional digital experience.
How can social media fit into my digital strategy?
Water companies serve a lot, sometimes millions, of customers – social media acts as an effective bridge between you and them. This can help you speak more directly and offer an easily accessible resource of advice, information and news.
Why is personalisation important in my strategy?
Water companies serve a huge variety of customers across large areas, so using data to create personalised messaging allows you to speak to different customer priorities and localise messaging to specific areas. This can in turn help to build a stronger sense of community and pride in the local area.















