News, Insights & Events

The dial is being turned up on the impact of audio marketing as the adoption of digital audio platforms continue to skyrocket. Savvy marketers are following consumers by turning their attention to audio channels.

Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet.

The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create.

This year, marketers will face an increasingly competitive digital landscape as they juggle the need to adopt emergent technologies with the shifting behaviours of their pandemic-impacted audiences.

What does the marketing crystal ball say for 2022? The digital landscape continues to change rapidly, and history shows that businesses that anticipate and adapt to fluctuating trends generally outperform their competition. Those that fail to accommodate the latest digital developments inevitably fade into the background.

Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the run-up to Christmas. Following a subdued 2020, brands are back this year with an optimistic and cheerful series of adverts as families reunite and stories of hope and positivity take centre stage.