News, Insights & Events

September 21 2021

MW086 | Forget Short Term Demand, Think Long Term Brand

In the market of B2B, focus on demand generation and sales initiatives can provide a surge in short-term sales for buyers in-market, but what about 95% of your target market currently out of the market? Can building your brand deliver long-term growth, influence your decision-makers and repeated exposure of your brand?
September 14 2021

MW085 | Dominate Your Market With a Full-Funnel Google Shopping Strategy

Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one of the most powerful tools for product-based marketers to accelerate those purchase journeys, from information gathering to capitalising on demand.
September 07 2021

MW084 | Five Corporate Comms Strategies to Stand Out in Your Sector

The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.
August 24 2021

MW083 | Social Strategies To Dominate Black Friday Sales

The buildup to the Black Friday sales period has never been more important. With customer anticipation building weeks prior to the traditional festive period, marketers must be prepared to maximise opportunity by reaching out to audiences where they spend most of their time – social.
August 17 2021

MW082 | UX Pitfalls You Need to Avoid – 5 Reasons Why Users Are Leaving Your Website

Your website is your digital shopfront, so it’s critical you deliver a fast, seamless, and personal experience to your customers. Every second counts and any friction that your customers encounter onsite will cost you valuable traffic, potential revenue, and ultimately, loss of competitive advantage.
August 10 2021

MW081 | Win the Black Friday Battle Early – The Ultimate Retailers Guide

Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys. Businesses must start preparing and be ready to compete with more customers choosing to start their Christmas shopping earlier.
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