News, Insights & Events

Black Friday 2021 is set to dominate the online retail calendar once again. Last year, digital acceleration brought on by the COVID-19 pandemic saw global ecommerce sales grow by 28% year on year. As the world shifted to online retail, so did the volume of declined payments impacting e-tailers bottom line.

Over £10 billion in advertising spend is utilised on affiliate marketing worldwide every year, and it has become an essential component of the marketing mix for many global brands. Last year, LinkedIn rated affiliate marketing in the top 10 hard skills that companies need to master.

Data shows you more than just what your customer is doing – it can show you what they’re thinking. Crack that code and you’ll be two steps ahead of the game.

With over 54% of UK consumers wanting to engage with more video content, this format should play a pivotal role across your entire purchase journey. Businesses who embrace video – from new brand and product discovery to guiding customers to purchase – will gain a vital advantage in an increasingly competitive online world.

Digital PR is one of the most powerful marketing disciplines, combining the power of SEO practices with PR’s traditional approach to generating mass medias interest. 73% of adults use digital platforms to access news. Almost nine out of ten news outlets now share their stories across Apple News amid a growing trend in investment in digital platforms syndicating its content.

Over 90% of all online transactions engage across search within the purchase journey. Retailers that aren’t prioritising search, look set to lose out to competition in what looks set to be one of the biggest online retail periods, following on from last year’s record-breaking levels of online purchasing.