News, Insights & Events

February 14 2023

MW140 | Sharing our Tools, Tips and Tricks to Tell Your Brand Love Story.

As marketers, we should always look for improvements to implement in the next campaign. That could be embracing the newest channel, understanding the latest trend, or adopting essential tools to take your marketing performance and knowledge to the next level.
February 08 2023

MW139 | Chat GPT: Is it worth the hype?

Since its launch by OpenAI in November 2022, ChatGPT has dominated the tech media headlines. The multi-talented chatbot has the ability to write code, generate reports, translate content into different languages and answer a wide range of questions. Short of juggling, its reported talents know no ends, seemingly providing users with a tool to complete hour long tasks in minutes – but is it really worth the hype, or is it just a case of the emperor's new clothes?
February 02 2023

MW138 | Uncover the Secrets of Local Marketing Success

On average, today's consumer uses more than 5 channels before making a purchase – this uptick in digital adoption has made customer journeys even more complex and nonlinear. While this shift comes with its own challenges, it does appear to benefit eCommerce: eCommerce sales saw a 27.2% increase in 2020, followed by a 14.2% increase in 2021.
January 26 2023

MW137 | TikTok 101: Everything You Need For Your Brand To Succeed On TikTok

TikTok has been named the fastest growing social media platform of all time, making it a phenomenon that brands can no longer ignore. With that comes uncertainty on how to navigate this new avenue of marketing.
January 17 2023

MW136 | 5 Recession Busting Marketing Trends For 2023

As we enter 2023 with the UK in an economic recession, almost all organisations face the challenge of building plans that will react, pivot, and overcome the unique challenges they face.
January 11 2023

MW135 | Now That’s What I Call Christmas…Adverts 2022

This is the time of year when the biggest brands compete to stand out on the run-up to Christmas.
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