News, Insights & Events

March 14 2023

MW144 | Countdown to Marketing Effectiveness: Creative Execution That Cuts Through

Prioritising memorable creative content is critical to building an effective long-term link with your audience with your products or services. Differentiation has long been one of the most powerful tools in cementing your brand in your customers minds and arguably, the best way to do this is through emotional, brand-building campaigns.
March 07 2023

MW143 | Countdown to Marketing Effectiveness: Masters of Budget Setting

The success and impact of the greatest marketing functions isn’t all about strategy. It's also executing and maximising the impact of your budget - achieving your organisations objectives, by choosing the most cost-effective and impactful options for your company.
February 21 2023

MW141 | Countdown to Marketing Effectiveness: The Science of Segmentation and Targeting.

Aggregating your prospective buyer types into groups of segments with common needs and traits offers marketers the opportunity to better communicate the value of their products and services to each group, increasing customer acquisition and market share.
February 14 2023

MW140 | Sharing our Tools, Tips and Tricks to Tell Your Brand Love Story.

As marketers, we should always look for improvements to implement in the next campaign. That could be embracing the newest channel, understanding the latest trend, or adopting essential tools to take your marketing performance and knowledge to the next level.
February 08 2023

MW139 | Chat GPT: Is it worth the hype?

Since its launch by OpenAI in November 2022, ChatGPT has dominated the tech media headlines. The multi-talented chatbot has the ability to write code, generate reports, translate content into different languages and answer a wide range of questions. Short of juggling, its reported talents know no ends, seemingly providing users with a tool to complete hour long tasks in minutes – but is it really worth the hype, or is it just a case of the emperor's new clothes?
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