News, Insights & Events

November 29 2022

MW134 | Killer Trends and Headlines of 2022!

Trends allow brands to break the boundaries of the market, with never-ending new ideas and opportunities. It’s crucial to understand and experience trends if you want your marketing campaigns to succeed.
November 16 2022

MW133 | Mediaworks Digital Masterclass: The B2B Buying Landscape: What Can Marketers learn from E-Tailers?

B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers.
November 09 2022

MW132 | Marketing 101: Three Steps to Digital Demand Generation

Building an effective and optimised lead generation funnel is critical in any commercial marketing team. In the digital world this can be simplified into three key areas; building awareness by targeting the platforms where your audience hangs out, ensuring availability at the evaluation phase, and creating a web presence that converts clicks into customers.
November 02 2022

MW131 | Google Analytics 4: Transition Now or Lose Your Historic Tracking

Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports.
October 25 2022

MW130 | The Do's and Don'ts of Digital PR in Uncertain Times

As businesses around the UK navigate an uncertain economic forecast, PR can be an incredible asset to your brand’s reputation management.
October 12 2022

MW129 | Product Feed Optimisation: Empowering Brands Across All eCommerce Channels

The quality of your eCommerce advertising campaign is only as good as the information you provide to your potential customers.
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