News, Insights & Events

In the second session of our Paid Media Masterclass series, we turned the spotlight on one of the most underestimated drivers of performance: Creative. Hosted by David Norris (COO, Mediaworks) with insights from Paul Mallett (Managing Partner, Strategy & Creative) and James Johnstone (Paid Media Director), this session unpacked how creative fuels success across paid channels, whether you’re running video on YouTube, static display ads, or short-form social content.

Discover how the Mediaworks Measure of Experience (M-MeX) benchmarks digital performance and improves customer experience in the water sector.

Northumbrian Water's Jennie Collingwood champions digital innovation, sustainability, and community engagement to rebuild trust and transform the UK water industry.

As the UK water sector enters a more transparent, customer-driven regulatory landscape, the Customer Measure of Experience (C-MeX) has become a defining benchmark of success.

In our recent masterclass, we uncovered key strategies for seizing major digital opportunities and driving maximum ROI.

In our recent presentation, we explored how to get the most out of LinkedIn's paid media platform for brand building and performance.