23 May 2019, 08:30am

Hilton Edinburgh Grosvenor, 5-21 Grosvenor Street, Edinburgh, EH12 5EF

People are embracing digital more than ever. With over 90% of the UK population online every day, the shift from offline is now impacting the search for information, products and services.

As digital consumption increases, so does demand.  Customers want brands to know what they need, when they need it and how they can deliver that result instantly. It’s never been as crucial to get in front of your target audience before your competitors do.

But do you know your target customer and the tactics needed to convert your digital goals?

Join Mediaworks and Google as they will focus on how you can collect data, better understand your customers, and apply this insight to benefit your targeting and creative output.

 

Don’t Focus on the Clicks, Focus on the Customer
Daniel Hoggan, Mediaworks

Reviewing the importance of optimising for your customer. From content types to personalisation, Daniel will cover the key takeaways you need to consider as part of our digital plan.

 

Focus On The User And All Else Will Follow
Susie Gorman, Google

Reviewing the importance of optimising for your customer. From content types to personalisation, Daniel will cover the key takeaways you need to consider as part of our digital plan.

 

Converting Your Customer Experience
Andrew Blenkinsop, Mediaworks

Discussing the importance of synergy between your on-site experience and SEO in order to drive greater conversions.

Key Takeaways

Why digital is changing the customer experience

What the latest search updates are from Google

How personalisation and user experience are key to driving revenue and customer retention

Agenda

08:30 Free Breakfast & Networking
09:00 Welcome & Introduction
09:10 Don’t Focus on the Clicks, Focus on the Customer – Daniel Hoggan, Mediaworks
09:30 Focus On The User & All Else Will Follow – Susie Gorman, Google
09:50 Converting Your Customer Experience – Andrew Blenkinsop, Mediaworks
10:10 Questions & Answers

Book Now to Avoid Disappointment!