April 08, 2019
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People are embracing digital more than ever. With over 90% of the UK population online every day, the shift from offline is now impacting the search for information, products and services.
As digital consumption increases, so does demand. Customers want brands to know what they need, when they need it and how they can deliver that result instantly. It’s never been as crucial to get in front of your target audience before your competitors do.
But do you know your target customer and the tactics needed to convert your digital goals?
Join Mediaworks and Google as they will focus on how you can collect data, better understand your customers, and apply this insight to benefit your targeting and creative output.
Reviewing the importance of optimising for your customer. From content types to personalisation, Daniel will cover the key takeaways you need to consider as part of our digital plan.
Reviewing the importance of optimising for your customer. From content types to personalisation, Daniel will cover the key takeaways you need to consider as part of our digital plan.
Discussing the importance of synergy between your on-site experience and SEO in order to drive greater conversions.
Why digital is changing the customer experience
What the latest search updates are from Google
How personalisation and user experience are key to driving revenue and customer retention
08:30 Free Breakfast & Networking
09:00 Welcome & Introduction
09:10 Don’t Focus on the Clicks, Focus on the Customer – Daniel Hoggan, Mediaworks
09:30 Focus On The User & All Else Will Follow – Susie Gorman, Google
09:50 Converting Your Customer Experience – Andrew Blenkinsop, Mediaworks
10:10 Questions & Answers
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.
Interested in finding out more about how we deliver outstanding results? Speak to our experts today.