In the increasingly competitive digital landscape, effective data capture could be the difference between success and failure.

After all, if you don’t know how users are interacting with your site, how can you possibly better your service offering? During the event, we take a closer look at Google Tag Manager, using our industry insight to show how you can make it work harder for you. From custom dashboards to more effective data capture, we’ve got it covered.

What does the event cover?

We’ll show you how to make the most of one of the world’s most powerful digital tools. You’ll learn how to:

• Understand the benefits of Google Tag Manager
• Use Tag Manager to track micro conversions
• Cut down on development time with Tag Manager

Who should attend?

Our next masterclass is aimed at Google Tag Manager beginners. Whether you’re a marketing employee looking to add another string to your bow or a business owner who wants greater insight into their brand’s online performance, this class is designed to cover the basics and help you get the most from this essential tool.

When and where?

TBC