April 07 2020
Mediaworks Digital Drop-In Sessions Podcast MW003 | Marketing In A Crisis: Managing and Maximising Demand
Mediaworks panel of experts return to provide the third instalment in the Marketing In A Crisis podcast series. This time, they share best-practice advice, to marketers managing increased demand for their products or services throughout the Coronavirus outbreak, and how best to maximise campaigns.
Joining marketers from across industries, the Mediaworks panel provide practical digital marketing advice including how to optimise your paid advertising campaigns and the importance of producing helpful content for your customers when facing a surge in demand.
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MW167 | Engage & Convert: The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.