News, Insights & Events

February 21 2024

MW164 | Leveraging The Power of Multimedia Content

Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget.
January 16 2024

MW163 | The Next Chapter: Strategies for Marketing Success in 2024

Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year.
January 15 2024

Data-Driven Storytelling: Why You Need Digital PR Link Building in Your SEO Strategy

Capturing your customer’s attention doesn’t have to be just onsite. PR link building can do plenty for your business’ perception and link profile.
December 12 2023

MW162 | 2023 Wrapped

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.
November 28 2023

MW161 | E-E-A-T, A Secret Sauce for Search Engine Optimisation

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of AI’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.
November 16 2023

MW160 | Google Performance Max: A Guide for B2B Marketers

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers.
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