News, Insights & Events

January 12 2022

Mediaworks building a digital home for Bernicia Group

One of the North East’s largest and most successful housing providers, Bernicia Group, has appointed future-facing marketing specialists Mediaworks to transform its digital footprint.
December 09 2021

Google Analytics 4: Why Is the Next Generation of Web Analytics Important?

As of the 1st of July 2023, Universal Analytics will stop recording data on your website and Google Analytics 4 (GA4) will take over. Up until this time, many businesses haven’t begun to think about what this is and what it means for them. It is more important than ever to implement GA4 to gather enough data ahead of this date.
December 07 2021

MW097 | Now that's what I call Christmas... Ads 2021

Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the run-up to Christmas. Following a subdued 2020, brands are back this year with an optimistic and cheerful series of adverts as families reunite and stories of hope and positivity take centre stage.
November 30 2021

MW096 | Owning the Digital Shelf: A Guide to Building Your Digital Shelf Strategy

The location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the digital shelves of the online marketplace? Just like with a physical shop, the digital shelf is where you show off your products and reveal the story behind your brand.
November 24 2021

Mediaworks to deliver transformational digital ad campaign for shopping centre giants

Eldon Square, the UK’s third busiest shopping centre in the UK, has partnered with Mediaworks to leverage its unrivalled media buying and data-driven targeting expertise. The agency’s approach will plug Eldon Square into its global partnerships with leading digital platforms, publishers and traditional advertising channels.
November 23 2021

MW095 | The Ultimate Engagement: Fusing Digital PR with Search, Social and Content

Is your marketing newsworthy? Executing campaigns that attract media and influencer attention is the holy grail of every marketer. Creating intriguing content that engages with existing and potential customers whilst connecting your brand with audiences is the hallmark of every great campaign.
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