News, Insights & Events

Mediaworks, one of the UK and Ireland’s largest independent digital marketing agencies, has bolstered its senior team with the appointment of a new group people director.

This year, marketers will face an increasingly competitive digital landscape as they juggle the need to adopt emergent technologies with the shifting behaviours of their pandemic-impacted audiences.

What does the marketing crystal ball say for 2022? The digital landscape continues to change rapidly, and history shows that businesses that anticipate and adapt to fluctuating trends generally outperform their competition. Those that fail to accommodate the latest digital developments inevitably fade into the background.

One of the North East’s largest and most successful housing providers, Bernicia Group, has appointed future-facing marketing specialists Mediaworks to transform its digital footprint.

As of the 1st of July 2023, Universal Analytics will stop recording data on your website and Google Analytics 4 (GA4) will take over. Up until this time, many businesses haven’t begun to think about what this is and what it means for them. It is more important than ever to implement GA4 to gather enough data ahead of this date.

Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the run-up to Christmas. Following a subdued 2020, brands are back this year with an optimistic and cheerful series of adverts as families reunite and stories of hope and positivity take centre stage.