News, Insights & Events

PR has evolved. More than two thirds of individuals now read or download their news online. Concurrently, a growing majority of the population are becoming increasingly sceptical of social media news leading to an increasing importance and readership of trusted digital news sites.

The dial is being turned up on the impact of audio marketing as the adoption of digital audio platforms continue to skyrocket. Savvy marketers are following consumers by turning their attention to audio channels.

Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet.

The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create.

Mediaworks, one of the UK and Ireland’s largest independent digital marketing agencies, has bolstered its senior team with the appointment of a new group people director.

This year, marketers will face an increasingly competitive digital landscape as they juggle the need to adopt emergent technologies with the shifting behaviours of their pandemic-impacted audiences.