News, Insights & Events

The most significant shift in higher education markets will happen this year as efforts to attract domestic students will reach an all-time high. The pandemic is forecast to impact both student applications from overseas and delay the decisions of an estimated 20,000 domestic learners.

Its becoming increasingly critical for long term business success to establish a strong B2B brand in your prospective customers' or clients' minds. For most B2B marketers, however, establishing rationale for investing in brand building can be outweighed by the short term focus on demand generation and new business wins.

One of the North East’s largest housing associations, believe housing, has partnered with award-winning digital agency Mediaworks to lead its digital transformation.

Too often, the mismanagement of a website’s migration results in a huge loss of rankings and traffic. This can have an irreversible impact on your business’ revenues. A straightforward and well-planned website migration plan is key to protecting your hard-earned domain authority and avoiding this potential damage to your rankings.

'Get more value with less effort', ‘Unlock more growth and greater efficiency', and 'Increase your conversions' are common promises made by search vendors to market their machine learning and automation advertising platforms. Whilst the power of carefully managed machine learning drives clear performance growth, the real key is knowing what to automate, when to automate it, and most importantly, when not to engage the machine.

Social Media remains a vastly underused marketing tool. It is the perfect platform to build and nurture loyal communities around your brand, or equally as powerful when used to engage new audiences and fuel customer acquisition through paid advertising campaigns.