News, Insights & Events

October 12 2021

MW089 | Own the Retail Season Through Search with Google

Over 90% of all online transactions engage across search within the purchase journey. Retailers that aren’t prioritising search, look set to lose out to competition in what looks set to be one of the biggest online retail periods, following on from last year’s record-breaking levels of online purchasing.
October 05 2021

MW088 | Building High Performance Teams: Double Down on Digital Learning

The pace of change in the world of marketing is dramatically accelerating. As devices, platforms and channels that we consume increasingly diverge, so do the skills and knowledge required to maintain and grow as impactful marketeers. But how do we and our teams keep up with this rapid pace of change?
September 28 2021

MW087 | Design Digital Experiences to Drive Repeat Sales Online

Consumers are set to spend over £200bn on Christmas this year; with online marketplaces still at the top of shopper’s confidence, key events in the run up to Christmas such as Black Friday, Cyber Monday, and January sales provide a huge opportunity to acquire new customers. However, the key to long term growth is to place a strategy to create loyal customers, drive Christmas sales and build long term brand advocacy.
September 21 2021

MW086 | Forget Short Term Demand, Think Long Term Brand

In the market of B2B, focus on demand generation and sales initiatives can provide a surge in short-term sales for buyers in-market, but what about 95% of your target market currently out of the market? Can building your brand deliver long-term growth, influence your decision-makers and repeated exposure of your brand?
September 14 2021

MW085 | Dominate Your Market With a Full-Funnel Google Shopping Strategy

Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one of the most powerful tools for product-based marketers to accelerate those purchase journeys, from information gathering to capitalising on demand.
September 07 2021

MW084 | Five Corporate Comms Strategies to Stand Out in Your Sector

The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.
Page 27