News, Insights & Events

One of the UK’s largest independent digital marketing agencies plans to create an additional 30 jobs in Scotland in the next two years following the rapid expansion of its new Edinburgh base. 

Trends allow brands to break the boundaries of the market, with never-ending new ideas and opportunities. It’s crucial to understand and experience trends if you want your marketing campaigns to succeed.

B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers.

Building an effective and optimised lead generation funnel is critical in any commercial marketing team. In the digital world this can be simplified into three key areas; building awareness by targeting the platforms where your audience hangs out, ensuring availability at the evaluation phase, and creating a web presence that converts clicks into customers.

Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports.

As businesses around the UK navigate an uncertain economic forecast, PR can be an incredible asset to your brand’s reputation management.