May 25 2021
MW071 | The Time To Stand Out Is Now - Pivot Your Paid Strategy To Accelerate Customer Acquisition
The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. Research shows habits like more frequent online shopping and digital B2B engagement are set to stay. As the UK begins to open up again, competition for new customers’ has never been as fierce.
May 19 2021
Mediaworks wins prestigious accolade for Leisure Lakes Bikes search campaign
Future facing digital marketing agency, Mediaworks, is celebrating after its work for Leisure Lakes Bikes was crowned winner of the best sports and leisure campaign at The Drum Search Awards 2021.
May 18 2021
MW070 | Cut the Vanity Metrics - Critical PR Measurement Essentials for Every Business
The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to accurately monitor their reputation.
May 11 2021
MW069 | Core Web Vitals Judgement Day: Last Chance to Prepare and Update
In June, the way six billion global web pages are ranked will change forever. As the launch of Googles Core Web Vitals update approaches, Mediaworks' SEO and UX experts discuss their experience in helping 80+ websites adhere to the new page experience guidance from Google.
April 27 2021
MW068 | The Three Essentials to Creating Memorable Video Content With Purpose: Knowledge, Emotion, and Humour
Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way.
April 20 2021
MW067 | Three Rules of Online Engagement: Video. Video. Video.
The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos.
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