News, Insights & Events

May 21 2024

MW167 | Engage & Convert: The Art of Paid Social

In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.
May 14 2024

Why Does PPC Look Like Paid Social? And What Does That Mean for Marketing Strategies?

Curious about the evolution of PPC and why it looks more like paid social? Learn more from our industry expert blog.
May 08 2024

Mediaworks Welcomes New Technology and Experience Director

Mediaworks is proud to announce the appointment of Paul Davidson as its new Technology and Experience Director.
May 06 2024

Creative Storytelling in Performance Marketing: Breaking the Mould

Learn more about the possibilities of creative storytelling in performance marketing to captivate the audience and drive conversions.
May 06 2024

The Rise of Video Marketing on Social Media: Trends and Strategies

Video content is becoming more popular for businesses to get their brand and products out there. Learn how you can use it.
April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
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