Conquer the Quarter: Summer Digital Forecast 19 | Mediaworks

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Many records were broken in the UK last summer. From heatwaves and holidays, to unforgettable TV and sporting moments.

Retail sales were also on the rise, as the one of the most talked about summers on record convinced consumers to go out and buy more. Garden furniture, air-con fans and TVs were the quarter’s most sought after products.

While the UK’s high street and traditional retail sector continued to feel the heat, online retail sales helped the economy, with the British public spending 14% more online than they did in summer 2017.

Mediaworks looks back at what impacted online retail during summer 2018 as well as looking at the future events and trends that will impact the retail industry for summer 2019. Are you prepared for what lies ahead?
*Sources available on request

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