August 06, 2018
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While the UK’s retail market contributed £194 billion to the nation’s economic output during 2017, customers are increasingly choosing virtual browsing and checkouts over brick-and-mortar stores and standing in physical queues. eMarketer has estimated that 94% of UK internet users were expected to shop for a product or service online in 2018 and 88.6% to make at least one digital performance. By 2021 this will increase further to 94.4% and 88.8% respectively.
E-commerce and m-commerce are becoming increasingly more important within this market, with retail e-commerce sales estimated to reach £93.82 billion in 2018, while purchases made digitally via mobile devices would account for 43.3%.
As competition in the retail market increases, digital will be key to driving forward a retailer’s performance both on and offline with a below-par digital presence destined for failure in the near future. In the Retail: The Digital Forecast 2018 white paper, we look at the future digital trends that will significantly impact the retail industry. Is your brand prepared for what lies ahead?
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
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Interested in finding out more about how we deliver outstanding results? Speak to our experts today.