Consumers at Christmas: The Digital Forecast 2018
Popular global department store Selfridges opened its world-famous Christmas shop four months before the big day. Following their lead, supermarket giant Tesco has stocked up on their festive tubs of chocolate – proving that it’s never too early to prepare for the Festive Period.
Year on year, more consumers leave the high street behind for the ease of online shopping. At Mediaworks we like to ensure our clients and their campaigns are well organised for the festive season. From Black Friday to Boxing Day, Mediaworks has prepared the following white paper to highlight the key digital trends to help your brand make Christmas 2018 the best yet.
With the ease of online shopping taking over, a staggering 82% of Christmas shoppers purchase their gifts online. Not only that, 28% of shoppers finish their Christmas shopping before December 1st. Showing the need for brands to target consumers with online campaigns well in advance.
How we shop online has changed too. In December 2017, mobile queries took over desktop searches. Highlighting the need for a well-optimised mobile site and targeted ads for the mobile user.