November 02 2022
MW131 | Google Analytics 4: Transition Now or Lose Your Historic Tracking
Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports.
October 25 2022
MW130 | The Do's and Don'ts of Digital PR in Uncertain Times
As businesses around the UK navigate an uncertain economic forecast, PR can be an incredible asset to your brand’s reputation management.
October 12 2022
MW129 | Product Feed Optimisation: Empowering Brands Across All eCommerce Channels
The quality of your eCommerce advertising campaign is only as good as the information you provide to your potential customers.
October 04 2022
MW128 | Moving with Meta – Adapting and Thriving in the Ever-Changing Social Landscape
With the ability to boost posts and utilise effective remarketing tools, Meta’s advertising platform is one of the leading ways to enhance your customer reach. While you can reach almost anyone through the platform, custom audiences present invaluable potential for detail targeting opportunities.
September 16 2022
MW127 | Create Engaging Video Content In All The Right Places
Video has become vital across every platform and channel. Audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel.
September 07 2022
MW126 | Maximise Exposure & Engagement: Connecting The Dots Between Online and Offline
The worlds of media and digital have collided. This has created exciting new opportunities to amplify your digital and traditional communications through more channels than ever.
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