News, Insights & Events

What does the marketing crystal ball say for 2022? The digital landscape continues to change rapidly, and history shows that businesses that anticipate and adapt to fluctuating trends generally outperform their competition. Those that fail to accommodate the latest digital developments inevitably fade into the background.

Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the run-up to Christmas. Following a subdued 2020, brands are back this year with an optimistic and cheerful series of adverts as families reunite and stories of hope and positivity take centre stage.

The location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the digital shelves of the online marketplace? Just like with a physical shop, the digital shelf is where you show off your products and reveal the story behind your brand.

Is your marketing newsworthy? Executing campaigns that attract media and influencer attention is the holy grail of every marketer. Creating intriguing content that engages with existing and potential customers whilst connecting your brand with audiences is the hallmark of every great campaign.

Black Friday 2021 is set to dominate the online retail calendar once again. Last year, digital acceleration brought on by the COVID-19 pandemic saw global ecommerce sales grow by 28% year on year. As the world shifted to online retail, so did the volume of declined payments impacting e-tailers bottom line.

Over £10 billion in advertising spend is utilised on affiliate marketing worldwide every year, and it has become an essential component of the marketing mix for many global brands. Last year, LinkedIn rated affiliate marketing in the top 10 hard skills that companies need to master.