June 02 2020
Mediaworks Digital Drop-In Sessions Podcast MW022 | Marketing In A Crisis: Bridging the Gap Between Online and Offline Advertising
Tracking the customer journey across online and offline channels has been an ongoing challenge for advertisers. As targeting capabilities evolve, the ability to deliver omni-channel campaigns across multiple platforms is now a huge opportunity for progressive marketers. We discuss why now may be the right time for forward thinking businesses to capitalise on television and radio deals available as we emerge from lockdown.
May 22 2020
Mediaworks Digital Drop-In Sessions Podcast MW021 | Marketing In A Crisis: Fashion Sector
Mediaworks focus on trends impacting the fashion sector right now. Mediaworks fashion and retail experts discuss the rise of e-commerce and the future of bricks and mortar, the importance of promotional campaigns and advice on how to manage your digital marketing strategy over the next six months in an increasingly competitive landscape.
May 21 2020
Mediaworks Digital Drop-In Sessions Podcast MW020 | Marketing In A Crisis: What Next For Paid Search?
Mediaworks are joined by special guest partners, Microsoft for today's Digital Drop-In. James Murray, Product Marketing Manager joins CEO, Brett Jacobson and Head of Paid Search, Ben Homer to discuss recent trends across Microsoft Advertising channels.
May 19 2020
Mediaworks Digital Drop-In Sessions Podcast MW019 | Marketing In A Crisis: Online User Experience In The New Normal
Experts from Mediaworks drop in to discuss how brands should tailor their online experience to suit consumer behaviour in the "new normal". The team explain the impact COVID-19 has had on online user engagement, as well as sharing top tips to delivering a memorable experience for new and existing customers.
May 14 2020
Mediaworks Digital Drop-In Sessions Podcast MW018 | Marketing In A Crisis: Business Readiness In Preparation For A Return To Work
Mediaworks are joined by guest panellists Joanne McNeil and Taylor Stirland from management consultancy company, Alpaca. Joanne and Taylor discuss best practises for adapting work environments in preparation for the 'new normal'.
May 07 2020
Mediaworks Digital Drop-In Sessions Podcast MW017 | Marketing In A Crisis: Food and Drink Sector
In this sector-focused edition, Managing Partner, Paul Mallett is joined by special guest, Dave Knibbs, Director of The Tofoo Co. for a one-on-one conversation about managing above-normal demand and adapating marketing campaigns during the COVID-19 outbreak.
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