News, Insights & Events

Social media has revolutionised how we see and interact with the world around us. It’s the platform for breaking news, the place we follow and share our interests, and the way in which we express ourselves to the outside world. It’s an extension of our existing relationships and has become the primary way we stay in touch with friends, colleagues, and the businesses we associate with. In many businesses however, social media is still perceived as just another communication channel.

Online popularity of some of the UKs best known media titles is at an all-time high. Mainstream media's status as a trusted source of news and information during these uncertain times has never been more prevalent. Their influence online, coupled with their enviable domain authority, is a potent weapon for any business trying to generate impactful, brand-building coverage online.

93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated.

93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight?

The largest Google algorithm update in years is rapidly approaching. The changes to the way the search engine ranks its sites, could send many businesses hurtling down the rankings and turn many upside down.

Over the past year, the way your customers interact with the world around them has changed. Globally, we’ve witnessed an accelerated shift in digital adoption and increased competition, as businesses shift their focus online. The importance of capitalising on every online opportunity has become more important than ever.