A Pawfect Partnership

Share this Article:

Mediaworks has partnered with St Oswald’s Hospice to create something truly magical.

Find out more about this pawfect partnership.

Snowdogs announcement

 As a digital agency with strong northern roots, it’s always a pleasure to work with another North East success story. St Oswald’s Hospice provides specialist care to people with life-limiting conditions in our region, helping over 2,000 adults, young people, children and their families each year.

The charity chose Mediaworks as their preferred digital partner to work on a very special app project: the Great North Snowdogs 2016. Taking place across the region later this year, the mass participation art event is being held to get people involved and raise awareness of St Oswald’s Children’s Hospice and the life-changing work they do.

Later in the year, Snowdogs of all sizes will leave The Snowman behind and go walkies in the North East. A mix of large and small Snowdog figures will pop up across the region. Artists have been commissioned to customise the larger figures, many of which have been purchased by North East companies to show their support for the event and make important contributions to the hospice. Local school children will also be showing off their creative flair by designing the little dogs.

The dogs are part of the region’s Snowdog Trail. Users are encouraged to sniff out the dogs and collect them all, keeping track of their progress and earning rewards via a downloadable app. This is where Mediaworks comes in.

The agency’s talented design team, headed up by Creative Director, Andrew Blenkinsop, got to work on the exciting project. Speaking of their part in the adventure, Andrew said:

“It was important that the designs we created were in-keeping with the existing Snowman and Snowdog styles. The team designed wireframes and visuals to give an overall look and feel for the app, while making sure the user journey was complete. These were reviewed at regular points throughout the project, ensuring the vision for the app was correct”. 

The app will play an integral part in aiding community involvement, with social sharing capabilities helping to promote the event further. With the majority of designs now complete, the project is progressing well and anticipation is high for the finished app.

Jane Hogan, Great North Snowdogs Project Lead said:

“Mediaworks involvement with our app design has been invaluable. The team are professional and friendly and have made the whole process of working with them on this ‘im-paw-tant’ project really easy for us. We are very grateful for their support and thrilled to have the as part of our #GreatNorthSnowdogs pack”.

Discover how Mediaworks can help your business. Contact us on +44 (0) 330 108 4263 or email info@mediaworks.co.uk


From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.


We work fast and break norms by applying innovation, intelligence and creativity to everything we do.​ We look for people who share our passion and ambition.


Find out more



Interested in finding out more about how we deliver outstanding results? Speak to our experts today.