December 09 2021
Google Analytics 4: Why Is the Next Generation of Web Analytics Important?
As of the 1st of July 2023, Universal Analytics will stop recording data on your website and Google Analytics 4 (GA4) will take over. Up until this time, many businesses haven’t begun to think about what this is and what it means for them. It is more important than ever to implement GA4 to gather enough data ahead of this date.