Consumers at Christmas: The Digital Forecast 2018

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Popular global department store Selfridges opened its world-famous Christmas shop four months before the big day. Following their lead, supermarket giant Tesco has stocked up on their festive tubs of chocolate – proving that it’s never too early to prepare for the Festive Period.

Year on year, more consumers leave the high street behind for the ease of online shopping. At Mediaworks we like to ensure our clients and their campaigns are well organised for the festive season.  From Black Friday to Boxing Day, Mediaworks has prepared the following white paper to highlight the key digital trends to help your brand make Christmas 2018 the best yet.

With the ease of online shopping taking over, a staggering 82% of Christmas shoppers purchase their gifts online. Not only that, 28% of shoppers finish their Christmas shopping before December 1st. Showing the need for brands to target consumers with online campaigns well in advance.

How we shop online has changed too. In December 2017, mobile queries took over desktop searches. Highlighting the need for a well-optimised mobile site and targeted ads for the mobile user.

Do you want to outshine your competitors this Festive Period?
Read our Digital Forecast to find how to implement an effective digital strategy across multiple channels to ensure your brand is on the top of everyone’s Christmas list this year.


From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.


We work fast and break norms by applying innovation, intelligence and creativity to everything we do.​ We look for people who share our passion and ambition.


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