After witnessing record growth in 2017, the UK’s car market is strong — however, customer behaviour is changing. In the past, buying a car meant multiple dealership visits, brochures and taking the sales person’s word as gospel.

Fast-forward to 2017 and the car-buying process is driven by digital. Now, the average car buyer has a huge 900 digital interactions in the three months leading up to the purchase or lease of a car. In a fiercely competitive marketplace, automotive companies need to remain reactive to changing user behaviour to truly harness the opportunities offered by digital.

So where do you begin? Well, the first step is downloading our Driving Digital: The Digital Forecast white paper. Part of our on-gong white paper series, we examine the key digital trends expected to impact the sector in the coming months. We cover:

• Ranking with RankBrain
• Mastering mobile
• Creating convincing content
• Reminding with remarketing
• Managing your online reputation

The first step to digital success is understanding your market and what the future holds. Download our white paper today and get ahead of your competitors.