News, Insights & Events

The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.

The buildup to the Black Friday sales period has never been more important. With customer anticipation building weeks prior to the traditional festive period, marketers must be prepared to maximise opportunity by reaching out to audiences where they spend most of their time – social.

Your website is your digital shopfront, so it’s critical you deliver a fast, seamless, and personal experience to your customers. Every second counts and any friction that your customers encounter onsite will cost you valuable traffic, potential revenue, and ultimately, loss of competitive advantage.

Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys. Businesses must start preparing and be ready to compete with more customers choosing to start their Christmas shopping earlier.

Over the last 18 months, the dramatic uplift of active social media users has refocused the attention of marketers on the opportunity that their social channels offer to both businesses and their brands.

Its becoming increasingly critical for long term business success to establish a strong B2B brand in your prospective customers' or clients' minds. For most B2B marketers, however, establishing rationale for investing in brand building can be outweighed by the short term focus on demand generation and new business wins.