News, Insights & Events

June 29 2021

MW075 | Minimise Loss and Maximise Your Conversions with 5 CRO Testing Hacks

Understanding your customers and adapting your website to their changing wants and needs through a 'test and refine' approach is key to maximising return on marketing spend. By continuously improving and optimising each website opportunity, you will maximise the impact of almost every other marketing activity you undertake.
June 22 2021

MW074 | Reimagine Your Customer Experience: Fuel Customer Acquisition and Grow Your Recurring Revenues.

Research shows that 86% of buyers are willing to pay more for a better customer experience, but only 1% believe that businesses consistently meet those expectations. As more and more people move to product and service delivery online, those organisations that can evolve and reimagine their customer experiences in a digital world will set themselves apart from their competition.
June 15 2021

MW073 | Engaging Your Audience at Their Social Hangouts: Maximising Social Media Advertising ROI

TikTok… Instagram… LinkedIn… Facebook… Each social media platform has a reputation for the audience it attracts and the content they engage with.
June 08 2021

MW072 | Avoid Insta-geddon. Own Your Social Communities.

Global lockdowns have driven a dramatic change in public behaviours. Professionals and consumers have globally shifted in droves to build networks, engage with brands, and interact with businesses on social media. People are spending more time on social than ever before, watching live events, talking, debating, and celebrating the products and services they love.
May 25 2021

MW071 | The Time To Stand Out Is Now - Pivot Your Paid Strategy To Accelerate Customer Acquisition

The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. Research shows habits like more frequent online shopping and digital B2B engagement are set to stay. As the UK begins to open up again, competition for new customers’ has never been as fierce.
May 18 2021

MW070 | Cut the Vanity Metrics - Critical PR Measurement Essentials for Every Business

The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to accurately monitor their reputation.
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