News, Insights & Events

September 08 2020

Mediaworks Digital Drop-In Sessions Podcast MW038 | ITV, Bridging the Divide Between Television and Digital

Mediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television advertising and the revolution of advertising within video on demand platforms. They  dispel the myths of TV advertising for large budget mass market communications and discuss how your business can use video on demand to cost effectively target niche personas in your sector.
August 25 2020

Mediaworks Digital Drop-In Sessions Podcast MW037 | Evolution or Extinction? The Time for Digital Transformation is Now

Five months after the dramatic impact of Covid-19 has changed so many aspects of our lives in the United Kingdom. Our panellists discuss the impact the pandemic has had on commerce, consumer behaviours, our working environments, and the acceleration of digital behaviours.
August 18 2020

Mediaworks Digital Drop-In Sessions Podcast MW036 | Supercharge Your Social Media Paid and Content Strategy

Most businesses post organic social content online, but with multiple advertising engines, segmentation tools, objective setting, budget controls, creative recommendation, and timings; capitalising on a tailored content and paid social media advertising plan can become overwhelming.
August 11 2020

Mediaworks Digital Drop-In Sessions Podcast MW035 | Targeting Competitors Customers to Drive 10x Growth

Consumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice.
August 04 2020

Mediaworks Digital Drop-In Sessions Podcast MW034 | Countdown Until Black Friday: Digital Essentials for Every Online Retailer

With a record number of consumers embracing online shopping in 2020, Black Friday online sales are forecast to break all records this year. With this in mind, retailers are preparing for an extremely competitive final quarter.
July 28 2020

Mediaworks Digital Drop-In Sessions Podcast MW033 | 5 Conversion Essentials to Turn Your Clicks to Customers

In this Digital Drop-In, our panellists discuss the core principles of successful conversion rate optimisation (CRO) and why it has never been so important to your business online.
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