News, Insights & Events

September 07 2021

MW084 | Five Corporate Comms Strategies to Stand Out in Your Sector

The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.
August 24 2021

MW083 | Social Strategies To Dominate Black Friday Sales

The buildup to the Black Friday sales period has never been more important. With customer anticipation building weeks prior to the traditional festive period, marketers must be prepared to maximise opportunity by reaching out to audiences where they spend most of their time – social.
August 17 2021

MW082 | UX Pitfalls You Need to Avoid – 5 Reasons Why Users Are Leaving Your Website

Your website is your digital shopfront, so it’s critical you deliver a fast, seamless, and personal experience to your customers. Every second counts and any friction that your customers encounter onsite will cost you valuable traffic, potential revenue, and ultimately, loss of competitive advantage.
August 10 2021

MW081 | Win the Black Friday Battle Early – The Ultimate Retailers Guide

Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys. Businesses must start preparing and be ready to compete with more customers choosing to start their Christmas shopping earlier.
August 03 2021

MW080 | Define Your Social DNA

Over the last 18 months, the dramatic uplift of active social media users has refocused the attention of marketers on the opportunity that their social channels offer to both businesses and their brands.
July 27 2021

Crafting the Perfect Higher Education Paid Advertising Strategy to Fuel Student Acquisition

The most significant shift in higher education markets will happen this year as efforts to attract domestic students will reach an all-time high. The pandemic is forecast to impact both student applications from overseas and delay the decisions of an estimated 20,000 domestic learners.
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